About Ciaran Blumenfeld

Ciaran Blumenfeld is a serial entrepreneur with a pedigree in marketing & advertising. She's one of the original co-founders of Hashtracking. She enjoys a strong, engaged personal social media presence with footholds in the parenting, lifestyle and travel markets. As a marketer Ciaran can be found overseeing multi-platform digital campaigns from strategy to execution. This is when her geek side shows.

Author Archive | Ciaran Blumenfeld


11 Ways Conferences Use Hashtags

Have you attended or held a conference lately? Did you use a hashtag? Hashtags help organizers and attendees sift and filter conference related messages on Twitter. They enhance communication, increase buzz and offer unique marketing opportunities. There are a number of specific ways that conference organizers (and attendees) use hashtags. These include: General Marketing – […]

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#DisneyStarWars Hashtag Reveals Public Reactions

Gauging public reaction to the announcement of big brand news can be tricky. Unless of course, there is a hashtag associated with the breaking news. On Tuesday, October 30, Disney set off a Twitter frenzy among fans, announcing that it would buy LucasFilms for $4.05 billion. The response from Star Wars fans was mixed. Many […]

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What Is a Hashtag?

If you’re new to the Twitter world, or even if you’re not, you may be wondering, “Just what is a hashtag?” The term hashtag may imply a complex meaning, but the answer is actually very simple. A hashtag is just a word or group of words with the # (pound sign) in front of it […]

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