10 Ways to Use Hashtags To Build Your Brand (and Gain A Competitive Edge)

10 Ways to Use Hashtags To Build Your Brand (and Gain A Competitive Edge)

Hashtags are a powerful tool. At one time, only avid social media users were aware them. Nowadays, they’re everywhere.

Despite the widespread popularity of hashtags, few brands and businesses know how to use hashtags skillfully.

1. Study Industry and Organization Hashtags.

If you attend conferences or belong to trade organizations, there is … Read More

10 Hashtags Your Business Had Better Be Following

10 Hashtags Your Business Cannot Ignore

Do you have a nagging feeling that there’s a hashtag out there that you should be tracking, but you are not sure what it is or why?

With all the many, many types of hashtags on Twitter and Instagram, it can be confusing to choose what to follow, and why. While “trending” or hot … Read More

How to use Hashtags for Competitive Analysis

How to use Hashtags for Competitive Analysis

Have you checked out the competition? Before implementing any hashtag campaign it’s a good idea to evaluate what tags your competitors are using and how they are performing. Some of these tags may be obvious as they contain the brand or campaign name. But some are less obvious.

Types of hashtags to look for … Read More

Winning Social Media for Conferences and Events

Winning Social Media for Conferences and Events

Planning an event or a conference? Do you have a social media plan?

If you want to make the most of your efforts, the time to start planning is now! A great event social media plan can help you:

Build buzz around your event Attract great speakers Sell more tickets Make your attendees feel … Read More

How to Start Using Instagram For Business

How to Start Using Instagram For Business in 2016

Marketers take note. Instagram’s visual impact on users has made a big impression, and no matter what your feelings are about it, the trend shows no sign of abating. This year, more than any other, Instagram has become an essential tool for business marketing – no matter what type of business you might be … Read More

Hot Hashtags of 2015 & Hashtag Predictions for 2016

Hot Hashtags of 2015 & Hashtag Predictions for 2016

2014 was the year that hashtags found their way into the dictionary, and 2015 saw multiple world’s records broken for hashtag use, which means that 2016 will have to work hard to top those headlines.

News agencies and social platforms have been busy sharing their … Read More

Hang Onto Your Hashtag! What To Do if Your Hashtag Gets Hijacked

Hang Onto Your Hashtag! What To Do if Your Hashtag Gets Hijacked

This week in hashtags has seen a smallish company OnePlus respond to a larger one, Verizon in a concerted effort to hang onto their hashtag. OnePlus is asserting that they are the originators of the #NeverSettle hashtag and slogan, which has recently been used as part of a larger nationwide ad campaign by … Read More

5 Awesome Social Media Infographics

5 Awesome Social Media Infographics

Infographics present data in a way that is easily digestible for those of us who are visual leaners. There’s no shortage of data, in fact we’re in data overload. And with all the data available about social media – platforms, trends and activity, an infographic junkie can have a field day taking it all in.

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Hashtag Influencer: Amy Lupold Bair

Hashtag Influencer: Amy Lupold Bair

Amy Lupold Bair, blogger, social media marketer, and mom, is the founder of Resourceful Mommy Media. In 2008, Amy burst onto the social media scene inventing the Twitter Party – a hashtagged social event with panelists and a conversational theme catering to the needs of clients ranging from e-commerce start-ups to nationally … Read More

Hashtag Influencer: Amy Oztan

Hashtag Influencer: Amy Oztan

Amy Oztan, founder of SelfishMom.com, is a full-time blogger and writer. Amy also co-founded a podcast covering blogging and technology topics at BloggingAngels.com. Amy was named Babble.com’s Funniest Mom on Twitter for 2010 (@SelfishMom) and was on WorkingMother.com’s list … Read More