11 Questions to Help You Choose the Right Hashtag

11 Questions to Help You Choose the Right Hashtag

You’re launching a campaign, hosting an event or trying to get the word out about a cause…

It makes sense to use a hashtag to distinguish your messages from millions of others floating around twitter and instagram. But choosing the right hashtag can be a daunting task. Here are 11 tips to consider, before … Read More

10 Ways to Use Hashtags To Build Your Brand (and Gain A Competitive Edge)

10 Ways to Use Hashtags To Build Your Brand (and Gain A Competitive Edge)

Hashtags are a powerful tool. At one time, only avid social media users were aware them. Nowadays, they’re everywhere.

Despite the widespread popularity of hashtags, few brands and businesses know how to use hashtags skillfully.

1. Study Industry and Organization Hashtags.

If you attend conferences or belong to trade organizations, there is … Read More

10 Hashtags Your Business Had Better Be Following

10 Hashtags Your Business Cannot Ignore

Do you have a nagging feeling that there’s a hashtag out there that you should be tracking, but you are not sure what it is or why?

With all the many, many types of hashtags on Twitter and Instagram, it can be confusing to choose what to follow, and why. While “trending” or hot … Read More

Your Competitors Wish You Would Stop Tracking Hashtags

7 Reasons Why Your Competitors Wish You Wouldn't Track Hashtags

Your competitors wishes you wouldn’t take their hashtags, or yours too seriously. Why would they want you to catch on?

Hashtags contain a goldmine of information on Twitter and now, more than ever, on Instagram. But you have to track hashtags to unlock the Hashtag Secrets.

So … Read More

Giddy Up! Energetic Hashtags that Fire up Exhausted Feeds

5 Ways Brands Can Harness Hashtags Today

Ever wish you could grab your Twitter feed and get it to giddy up? You might want to try harnessing a judicious hashtag or two.

Using a well thought out hashtag can help you cut through the clutter, tone down the noise and re-capture the attention of the customers you’ve been trying to reach. … Read More

How to use Hashtags for Competitive Analysis

How to use Hashtags for Competitive Analysis

Have you checked out the competition? Before implementing any hashtag campaign it’s a good idea to evaluate what tags your competitors are using and how they are performing. Some of these tags may be obvious as they contain the brand or campaign name. But some are less obvious.

Types of hashtags to look for … Read More

5 Common Twitter Hashtag Mistakes to Avoid

5 Common Hashtag Mistakes to Avoid

Hashtags provide a great way to expand your reach via Twitter and make it easier for your audience to find your tweets and jump right into the conversation. Like most things, however, Twitter hashtag use is not foolproof. Here are five of the most common hashtag mistakes, so you can try to avoid them:

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How to Start Using Instagram For Business

How to Start Using Instagram For Business in 2016

Marketers take note. Instagram’s visual impact on users has made a big impression, and no matter what your feelings are about it, the trend shows no sign of abating. This year, more than any other, Instagram has become an essential tool for business marketing – no matter what type of business you might be … Read More

11 Ways Conferences Use Hashtags

11 Ways Conferences Use Hashtags

Have you attended or held a conference lately? Did you use a hashtag? Hashtags help organizers and attendees sift and filter conference related messages on Twitter. They enhance communication, increase buzz and offer unique marketing opportunities. There are a number of specific ways that conference organizers (and attendees) use hashtags. These include:

General Marketing – … Read More

The Worst Advice We’ve Ever Heard About Hashtags

The Worst Advice We've Ever Heard About Hashtags

Since the launch of Hashtracking, we’ve been listening to an awful lot of Hashtag advice. Some of what we hear being advised is good, even great. And some of it is downright dreadful.

Use all the Hashtags, all the time, everywhere.

Yeah baby, keep shaking that salt!

Make Your Hashtags SUPER specific, in fact … Read More