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8 Ways for Brands to Engage Using Hashtags on Twitter

Marketing on Twitter is easy. You just pick a hashtag and you tweet your latest deal or offer, Right? Bam! You just marketed on Twitter! Go You! So why did half your followers just block you? Unfortunately, to many people, you also just spammed up their feed. Tweeting the wrong way is one of the biggest, most […]

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5 Tips for Hosting a Twitter Party or Chat

A Twitter Party or Chat is a live, free event that is held on Twitter and focused around a hashtag. These events can prove fun and informative for participants but provide brands with a simple way to boost interest and engage customers and prospects. Whether you want to increase word of mouth, drive traffic to […]

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5 Common Hashtag Mistakes to Avoid

Hashtags provide a great way to expand your reach via Twitter and make it easier for your audience to find your tweets and jump right into the conversation. Like most things, however, Twitter hashtag use is not foolproof. Here are five of the most common hashtag mistakes, so you can try to avoid them: Spamming […]

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Hashtracking Spam Filters Stop Hashtag Spam from Wrecking Your Tags

What makes a marketer go from high fives to a forehead smack in five seconds flat? That dreadful moment when your “trending tag” goes from top of the charts glory to shot down by spam despair. There isn’t much you can do to prevent a hashtag spam attack during a live hashtagged event. The more […]

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Choosing a Hot Hashtag, Good or Bad Idea?

As tempting as it may be to hop onto a trending tag, it’s important to thoroughly research a hashtag and understand its use and popularity before you adopt it. For example, you’re heading on a trip to Spain and want to share it with your (or your brand’s) followers. Do you tweet with #Spain, #Travel […]

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11 Questions to Help You Choose the Right Hashtag

You’re launching a campaign, hosting an event or trying to get the word out about a cause… It makes sense to use a hashtag to distinguish your messages from millions of others floating around twitter. But choosing the right hashtag can be a daunting task. Here are 11 tips to consider, before you hit the […]

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How to use Hashtags for Competitive Analysis

Have you checked out the competition? Before implementing any hashtag campaign it’s a good idea to evaluate what tags your competitors are using and how they are performing. Some of these tags may be obvious as they contain the brand or campaign name. But some are less obvious. Types of hashtags to look for include: […]

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Evolution of the Hashtag

The hashtag has come a long way since its humble beginning. Hashtags began as a simple way to organize and categorize conversations and have since developed into a Twitter culture focal point. Today, hashtags help ensure that your tweets don’t get lost in the sea of conversations, but also provide a way to entertain, attract customers, […]

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11 Ways Conferences Use Hashtags

Have you attended or held a conference lately? Did you use a hashtag? Hashtags help organizers and attendees sift and filter conference related messages on Twitter. They enhance communication, increase buzz and offer unique marketing opportunities. There are a number of specific ways that conference organizers (and attendees) use hashtags. These include: General Marketing – […]

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