11 Questions to Help You Choose the Right Hashtag

11 Questions to Help You Choose the Right Hashtag

You’re launching a campaign, hosting an event or trying to get the word out about a cause…

It makes sense to use a hashtag to distinguish your messages from millions of others floating around twitter and instagram. But choosing the right hashtag can be a daunting task. Here are 11 tips to consider, before … Read More

10 Ways to Use Hashtags To Build Your Brand (and Gain A Competitive Edge)

10 Ways to Use Hashtags To Build Your Brand (and Gain A Competitive Edge)

Hashtags are a powerful tool. At one time, only avid social media users were aware them. Nowadays, they’re everywhere.

Despite the widespread popularity of hashtags, few brands and businesses know how to use hashtags skillfully.

1. Study Industry and Organization Hashtags.

If you attend conferences or belong to trade organizations, there is … Read More

Giddy Up! Energetic Hashtags that Fire up Exhausted Feeds

5 Ways Brands Can Harness Hashtags Today

Ever wish you could grab your Twitter feed and get it to giddy up? You might want to try harnessing a judicious hashtag or two.

Using a well thought out hashtag can help you cut through the clutter, tone down the noise and re-capture the attention of the customers you’ve been trying to reach. … Read More

How to use Hashtags for Competitive Analysis

How to use Hashtags for Competitive Analysis

Have you checked out the competition? Before implementing any hashtag campaign it’s a good idea to evaluate what tags your competitors are using and how they are performing. Some of these tags may be obvious as they contain the brand or campaign name. But some are less obvious.

Types of hashtags to look for … Read More

Winning Social Media for Conferences and Events

Winning Social Media for Conferences and Events

Planning an event or a conference? Do you have a social media plan?

If you want to make the most of your efforts, the time to start planning is now! A great event social media plan can help you:

Build buzz around your event Attract great speakers Sell more tickets Make your attendees feel … Read More

5 Common Twitter Hashtag Mistakes to Avoid

5 Common Hashtag Mistakes to Avoid

Hashtags provide a great way to expand your reach via Twitter and make it easier for your audience to find your tweets and jump right into the conversation. Like most things, however, Twitter hashtag use is not foolproof. Here are five of the most common hashtag mistakes, so you can try to avoid them:

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How to Start Using Instagram For Business

How to Start Using Instagram For Business in 2016

Marketers take note. Instagram’s visual impact on users has made a big impression, and no matter what your feelings are about it, the trend shows no sign of abating. This year, more than any other, Instagram has become an essential tool for business marketing – no matter what type of business you might be … Read More

How Live Streaming Walls Increase Event Engagement and ROI

How Live Streaming Walls Increase Event Engagement and ROI

Almost every event you will plan to attend will have a hashtag attached to it, along with requests to tweet and post with that hashtag and tag specific users. If it seems like everyone’s doing it, it’s because they are.

Social media posting is an accepted part of the live experience for sporting events, … Read More

Crowdsourcing Instagram: How to Use Multiple Contributors to Grow Your Account

Crowdsourcing Instagram: How to Use Multiple Contributors to Grow Your Account

Last week National Geographic shared one of the ways they have grown their wildly successful Instagram account, almost overnight: Multiple contributors. The account recently surpassed a billion likes and continues to grow in popularity. For sure the excellent photo quality has something to do with that. But one other factor – group contribution, is … Read More

Hot Hashtags of 2015 & Hashtag Predictions for 2016

Hot Hashtags of 2015 & Hashtag Predictions for 2016

2014 was the year that hashtags found their way into the dictionary, and 2015 saw multiple world’s records broken for hashtag use, which means that 2016 will have to work hard to top those headlines.

News agencies and social platforms have been busy sharing their … Read More