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Paying the Bill with a Hashtag?

After this recent announcement from Amex, it looks like Hashtags are about to turn into Cashtags. Amex and Twitter have partnered on a program that allows cardholders to take advantage of special purchase offers by tweeting with a hashtag. What is interesting is this brand new use of the Hashtag for e-commerce, and the other […]

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Superbowl Ads 2013: Hashtag Trends

More viewers that ever this year, will be watching the big game on at least two screens: supplementing the experience with a tablet or mobile device. Watching on Two Screens According to Nielsen 1/3 of tablet owners 25-64 check sports scores on their tablet while watching on television. Hashtracking.com data also suggests that the most popular […]

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Choosing Hashtags for Superbowl XLV11

You may have already chosen which team you’ll support, but have you chosen which hashtags you’ll follow on game day? Every year, shortly before the Superbowl the hashtags start to gather steam. A cautious approach is prudent. While some hashtags are obvious, there are bound to be a few surprise. You never know which hashtags […]

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11 Questions to Help You Choose the Right Hashtag

You’re launching a campaign, hosting an event or trying to get the word out about a cause… It makes sense to use a hashtag to distinguish your messages from millions of others floating around twitter. But choosing the right hashtag can be a daunting task. Here are 11 tips to consider, before you hit the […]

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How to use Hashtags for Competitive Analysis

Have you checked out the competition? Before implementing any hashtag campaign it’s a good idea to evaluate what tags your competitors are using and how they are performing. Some of these tags may be obvious as they contain the brand or campaign name. But some are less obvious. Types of hashtags to look for include: […]

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#DisneyStarWars Hashtag Reveals Public Reactions

Gauging public reaction to the announcement of big brand news can be tricky. Unless of course, there is a hashtag associated with the breaking news. On Tuesday, October 30, Disney set off a Twitter frenzy among fans, announcing that it would buy LucasFilms for $4.05 billion. The response from Star Wars fans was mixed. Many […]

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What Is a Hashtag?

If you’re new to the Twitter world, or even if you’re not, you may be wondering, “Just what is a hashtag?” The term hashtag may imply a complex meaning, but the answer is actually very simple. A hashtag is just a word or group of words with the # (pound sign) in front of it […]

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