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dayofdress

The Day of #TheDress – Hashtracking Tracks How a Simple Photo Went Viral

  Thursday February 26th, 2015 may go down in history as the day of #TheDress. No matter where you were, or what you were doing, if you had an internet connection, you probably saw it. It was a simple photo, poorly composed and lit, showing a dress. The photo was hardly anything to write home […]

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How Big Brands Leveraged #MardiGras Hashtags on Twitter & Instagram

A Holiday like #MardiGras was made for Instagram and Twitter. The costumes, floats, parades and pageantry are iconic.  Not that we needed an excuse to follow along, but  we love this event, and it was  a perfect tag to put our new Instagram hashtag tracking product thought the paces. We can’t wait to share this […]

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nationwide_super_bowl_commercial

How Debbie Downer and a Bunch of Girls Won the Big Game

Yesterday I spent the day tracking advertising and brand hashtags for Hashtracking.  Weeks of prep went into my big game planning and strategy. I followed brands and agencies involved with the ads. I read articles about and reviewed the ads that were leaked beforehand and made note of each and every leaked campaign hashtag, so […]

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#JeSuisCharlie by the Numbers – Hashtracking Analytics

Hashtags are a great unifier and can define our platform for change. The terror attacks in France that began with the shooting at Charlie Hebdo headquarters have not only united France, but brought the world together in search of answers to the threat of terrorism. It brought together supporters from the average man and world leaders to march in […]

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#TGIT Thank God It's Thursday

Female-Focused Hashtags

2014 was an amazing year for women and girls, and many of those things were reflected in Hashtags. The youngest Nobel Peace Prize winner, Malala Yousafzai, is a truly inspiring young woman, and her many accomplishments are touted across Twitter with the hashtag #Malala. At the ripe old age of 17, she has done more […]

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blackoutblackfriday

What might the #Ferguson decision mean for #BlackFriday shopping?

The recent Ferguson decision dominated social media and the online conversations continues today. With the holidays so close, it’s no surprise that groups are using holiday events as part of their platform. Many groups have taken to social and are using the hashtags #BoycottBlackFriday and #NotOneDime as a call to action to boycott shopping in protest. Here are […]

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boycott starbucks

Baristas and their Fiancés Call to #BoycottStarbucks

Planning to pop the question over the holidays? While you may be putting the diamond on her finger under the mistletoe, if she works at Starbucks, she’ll be taking that ring off the next day before she heads back to work.  Starbucks in complying with FDA and state laws has banned jewelry with stones worn by its […]

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#IamJada Hashtag + Photo

Take Back The Hashtag: #IamJada + #IfTheyGunnedMeDown

There are times when Hashtags are hijacked, like by spammers and those who wish to annoy or disrupt the story. But this Summer we’ve seen examples of turning a Hashtag into an altogether new narrative: your own. #IamJada and #IfTheyGunnedMeDown are two examples. Jada’s story was one of humiliation and abuse via social media, but […]

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Merriam Webster Dictionary

#Hashtag in the Dictionary (It’s About Time)

Yes, Ladies and Gentlemen, Hashtag is now in the 2014 Merriam-Webster Collegiate Dictionary, along with Selfie, Tweep and 147 other New Words. I don’t know about you, but Hashtag has been part of my dictionary for quite some time. Ditto Selfie. So it seems silly to me that Merriam-Webster is only now catching up to […]

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