Super Bowl Hashtag Analysis: Winners and Losers

Super Bowl Hashtag Analysis: Winners and Losers

So how did Super Bowl hashtags do in the final analysis? Who were the big winners? We took a look at the Hashtracking Super Tag Leaderboard for more insight into how the day played out for top dollar advertisers.

Big Brand Advertising and the Super Bowl have been inseparable for decades. But in the … Read More

Second Screen #CMAawards

Second Screen #CMAawards

#CMAawards hahstracking report

Last week’s Country Music Awards on ABC were watched by over 16 million people, according to Zap2It.com and Nielsen, and they were apparently all watching the show with a laptop, tablet or phone in their hands with Twitter open, because there were over 400,000 tweets with the hashtag #CMAawards in the past … Read More

Crowdsourcing Humor: Late Night Hashtags with Jimmy Fallon

Crowdsourcing Humor: Late Night Hashtags with Jimmy Fallon

Humor meets crowdsourcing with Jimmy Fallon’s (@jimmyfallon) popular “Late Night Hashtags” segment. Each week the late night hosts picks a hashtag and hilarity ensues.

This is just another clever example of celebrity Twitter leverage and hashtag creativity. We particularly enjoyed this #Gamedaysuperstitions Hashtag, and this #WorstSuperbowlParty one as well.

Follow the entire series … Read More