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How to Start Using Instagram For Business in 2016

Marketers take note. Instagram’s visual impact on users has made a big impression, and no matter what your feelings are about it, the trend shows no sign of abating. This year, more than any other,  Instagram has become an essential tool for business marketing – no matter what type of business you might be in. If […]

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How Color and Image Expectations Affect Instagram Engagement

If someone told you to close your eyes and picture a photo hashtagged with  #Winter – what color would it be?  Now picture #Summer. Does any type of image, or color in particular stand out? Skin, Sand and Sky – The Colors of Summer on Instagram Between June 16th and July 16th of 2015 over […]

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Graduation Trendspotting via Hashtag Analysis

All over the world this week, hundreds of thousands of people are receiving certificates, degrees and diplomas. It’s #graduation season and proud new graduates and their families are sharing up a storm. At last check,  Hashtracking logged over 69,000 images shared with the hashtag #Graduation2015 – a number that is sure to continue to grow […]

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Viral Hashtags

Why #CharlieCharlieChallenge is a Viral Perfect Storm

With over 2.8 million tweets in the last few weeks of May, and no sign of slowing, the hashtag #CharlieCharlieChallenge is a viral sensation.  Hashtracking has been tracking how the hashtag went viral on Twitter and on Instagram, spawning overnight  Charlie Charlie Challenge accounts like this  The hashtag has mainly experienced viral growth on Twitter […]

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When #Irish Guys Are Tweeting – Hashtracking Reveals Shocking St Patrick’s Day Data

When we started Hashtracking the hashtag #Irish on Twitter, on St Patricks Day, we expected to hear a lot of jokes about leprechauns and see savory links to corned beef and cabbage dishes.  We weren’t braced for what came next. Forget about four leaf clovers, pots of gold and rainbows.  We’re talking porn. But first some other […]

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The Day of #TheDress – Hashtracking Tracks How a Simple Photo Went Viral

  Thursday February 26th, 2015 may go down in history as the day of #TheDress. No matter where you were, or what you were doing, if you had an internet connection, you probably saw it. It was a simple photo, poorly composed and lit, showing a dress. The photo was hardly anything to write home […]

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How Big Brands Leveraged #MardiGras Hashtags on Twitter & Instagram

A Holiday like #MardiGras was made for Instagram and Twitter. The costumes, floats, parades and pageantry are iconic.  Not that we needed an excuse to follow along, but  we love this event, and it was  a perfect tag to put our new Instagram hashtag tracking product thought the paces. We can’t wait to share this […]

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How Debbie Downer and a Bunch of Girls Won the Big Game

Yesterday I spent the day tracking advertising and brand hashtags for Hashtracking.  Weeks of prep went into my big game planning and strategy. I followed brands and agencies involved with the ads. I read articles about and reviewed the ads that were leaked beforehand and made note of each and every leaked campaign hashtag, so […]

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Brands Take On #FiveWordsToRuinADate

Did you jump in on the trending topic last week #FiveWordsToRuinADate? It kept it’s momentum for several days and experienced popularity worldwide. Brands, as usual, jumped on the trend and while a lot of them were predictable, many they gave us a chuckle. Here are some of our favorites: Burt’s Bees I’ve never used lip […]

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