Hashtag Influencer: Amy Lupold Bair

Hashtag Influencer: Amy Lupold Bair

Amy Lupold Bair, blogger, social media marketer, and mom, is the founder of Resourceful Mommy Media. In 2008, Amy burst onto the social media scene inventing the Twitter Party – a hashtagged social event with panelists and a conversational theme catering to the needs of clients ranging from e-commerce start-ups to nationally recognized trusted brands. Developing from her own successful relationships with public relations firms and companies, Amy developed a network for fellow bloggers in early 2009. The Global Influence Network has grown to include over 2,000 social media savvy bloggers.

A former English teacher and a writer at heart, Amy continues to blog on her personal site, ResourcefulMommy.com.  Amy is also the author of Raising Digital Families For Dummies, a guide for parents raising digital natives, as well as an author of Blogging For Dummies.  You can follow her on Twitter at @ResourcefulMom.

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Q: What hashtags do you follow?

I admittedly only follow my own hashtags unless something grabs my attention on the trends list. I’ve been known to jump into the occasional #replacemovietitlewiththewordboob

Q: What are your favorite hashtags to use?

Disney tags, any Disney tag, any Disney topic, any time.

Q: What platforms do you use or track hashtags on?

We track hashtags primarily through Hashtracking and Tweetreach.

Q: What insights do you gain from using hashtags and how do you execute on that insight?

Primarily we like to track who is using a particular tag, how often they’re using it, and what uses of the tag are driving the most engagement. The final reason in the list helps us make decisions about future use moving forward.

Q: Do you have a personal hashtag for your brand, business, or chat? If so, what is it and what can you tell us about it?

We change the tags that we use based on the needs of our clients. Our tags are never about us, but instead are about providing results to our sponsors.

Q: Is there a hashtag you’ve used that made a difference for you, your client, or the world?

Nearly all of our tagged events appear on the trending topic list, often Worldwide, so while I can’t recall a specific tag that had a greater impact for our clients than any other tag, I can say that it is incredibly satisfying to hear the excitement in a client’s voice when you’ve helped their tag trend for the first time.

Q: Is there a hashtag you wish you’d tracked?

Not that I can recall.

Q: Do you have a hashtag habit? Any tags you tend to use/abuse too much?

I absolutely have a #hashtagaddiction. I’d say that it manifests itself #IRL far more than I’d like to admit. #IHaveAProblem

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