Hashtag Trends of 2014 – By the Numbers

Our influencers weighed in on a few of the past year’s most important hashtags. Their tags ranged from industry trends to the social good movement. We pulled the history on 6 recommendations and looked at the type of content shared for each tag. How much chatter was there in social last year and what can we learn from this?

#custserv                       750K mentions 

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This hashtag is primarily used for Customer Service Industry articles and insights. Consumers with a customer service issue are primarily engaging with the brand’s handle and hoping to be noticed – and hoping there is someone manning the handle that will notice.

Brands could benefit from using this hashtag and others related to lines of business to categorize their conversations in their social listening tools – especially as new platforms’ tracking capabilities emerge – like Hashtracking’s upcoming Instagram metrics.

#bringbackourgirls      3.75MM mentions

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This was one of the most talked about hashtags of the year and it built on the focus of women’s rights and women’s empowerment. Hashtags with a purpose like this offer the opportunity to scale to other causes – creating a brand identify of it’s own as a #bringbackour___ social good campaign.

#womenintech            175K mentions

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Along those same lines of women’s empowerment, the #womenintech hashtag is more focused on events and individuals as opposed to publications. And with the increased popularity of the #STEM movement, this hashtag has the ability to become more mainstream in the future.

Brand campaigns could consider using this hashtag to leverage and insert the brand into the conversation that already exists.

#ad                             95MM

#spon                           4MM

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You’ll find the #spon and #ad hashtags used for content that indicates a material relationship between the content provider and the brand mentioned. It’s all about transparency and it’s mandated by the FTC.  Expect these hashtags to be used on more platforms as brands work with influencers (from the small niche blogger to celebrities) to promote their products and campaigns.

#Ad is used 23 times more than #spon – which may have something to do with transparency (would most people know what #spon means?) or just a character choice (when you are limited to 140, even those extra 2 characters in spon count)

Join us as we chat about these tags and more. Need history on a particular tag? Get in touch with us – it’s easier than ever now to catch up on last year’s trends.

About Ciaran Blumenfeld

Ciaran Blumenfeld is a serial entrepreneur with a pedigree in marketing & advertising. She's one of the original co-founders of Hashtracking. She enjoys a strong, engaged personal social media presence with footholds in the parenting, lifestyle and travel markets. As a marketer Ciaran can be found overseeing multi-platform digital campaigns from strategy to execution. This is when her geek side shows.

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