The results of our Colortracking Contest are in and we are overwhelmed with the colorful response! Hundreds of colorful images tagging Hashtracking were shared. We are thrilled to announce our winners and to share some of their beautiful entries, but given that data is our game, we thought we’d share a few interesting stats first.
The colors most shared, liked and engaged with:
Green was the color most shared by contest entrants, by quite a large margin. Perhaps it’s the season, there’s so much green around during the summer and no lack of subject matter to shoot. Green was closely followed by blue and both of these colors generated the most likes, comments and impressions – not surprising when they also generated the most photos.
More interesting was the fact that white, yellow and orange images generated the highest engagement (likes and comments per impressions). This reflects the trend that we often see – color disruption is an effective engagement strategy. Simply put, using a color or color that stands out from the “stream” or what is expected, tends to get more reaction from viewers.
And now on to the winners!
Summer garden bounty was brought to life with this delicious-looking #red entry by @GirlOnAnIsland.
We love these bright orange flowers by @BirdBanter. Congratulations on winning one of the color categories!
This #yellow entry by @McBreezy19 captures the spirit of summer. Who’s ready for a swim?
Summer means new life and growing things and @EverNichole captured it beautifully in her #green entry. Lovely!
Oh my! Who’s ready for a remote beach get-away? That would be us after seeing this winning #blue photo by @AliceChase.
We love these gorgeous lavender flowers captured by @TravelBlonde to win the #purple color category.
This gorgeous #pink rose by @AlainaFrederick won the category, and our hearts. Lovely summer bloom!
THE GRAND PRIZE WINNER!
@Green_Global_Travel is the winner with a rainbow of creative and beautiful photos. Congratulations!
Congratulations to – your photos took us around the world as well as somewhere over the rainbow and we loved each and every one! We hope you will enjoy your Apple Watch and keep in touch with us as you use it for social media and more.
We’d like to thank each and every one of you who shared your colorful photos with us these past few weeks. Stay tuned for additional colorful contests!