Hashtracking Hashtag Tracking Terms: Analytics and Reports

HASHTRACKING ACADEMY Hashtracking uses two terms to describe your data once you are following a hashtag: Analytics and Reports. It’s important to understand the difference between these two.

Analytics:

With Hashtracking, you follow a hashtag, collecting every tweet or post as it happens. Once you are following a hashtag, and it is collecting data, you are completely free to slice and dice that data at will. Analytics are fluid – you can zoom in or out to look at any time period. Data continues to stream into your analytics for as long as you are tracking a hashtag.  When you log into your account, you will be presented with two default views of your Analytics. This is a starting point for you to explore.

What you need to know: We refer to the body of all your collected data as your Analytics.

There are two default views of your Analytics that you will encounter when you log into your account and open the MyHashtags page:

1. On the “My Hashtags” page you will see a 24 hour snapshot of your Analytics.

This snapshot will show you the last 24 hours (or portion of the last 24 hours you have been tracking if you have been tracking for less than 24 hours).AnalyticsonMyHashtagsPage

2. The default view on the Master Analytics is the last 7 days (or from whenever you started tracking, if less than seven days ago).

From the MyHashtags page (see the My Hashtags page image above), you can click Analytics: Twitter * Instagram. Clicking on either Twitter or Instagram will open the Master Analytics Page for that hashtag.  This is a page with detailed information about the hashtag’s activity for the past week. It looks like this:

Screen Shot 2015-06-04 at 5.30.21 PM

What you need to note:  The ability to adjust the date in the top right corner, and the ability to save the chosen date range as a report.

From the Master Analytics view, you can easily adjust date and time to view any time period – minutes, hours, days, weeks or months worth of data. Just click on the calendar in the top right hand corner to change the dates, and click “apply”. Once you apply the dates and times of your choice, you will have the opportunity to save that set of data as a report, for sharing and future viewing.

Reports:

When you want to save and/or share the data collected within a specific time period, you can save the data from the Analytics view, by creating a fixed Report

Reports are static. The dates and times are fixed*. You will see the words “Hashtracking Report” in the top left corner and the dates in the top right corner will be fixed/unchangeable.  Each Report that you create will be assigned a unique URL that can be shared and returned to every time you want to view the data for that specific time period.

ReportView

How To Create a Report:

To create a Hashtag Report, open the Hashtag’s Master Analytics and adjust date and time parameters in the upper right hand corner.

Screen Shot 2015-06-04 at 4.45.56 PM

 

Click on the “Apply” button to apply the time/date ranges you have selected

Screen Shot 2015-06-04 at 4.45.29 PM

Click on “Create Report” to create a static report* with the selected time/date range.

Screen Shot 2015-06-04 at 4.46.18 PM

Hashtag Reports with a public URL can be shared via the web. Here is a sample of a hashtag report for the hashtag #Strengthie

Pro Plan Only Report Features:

  • Pro Plan customers can also select Spam Filtering options for their report.
  • Pro Plan subscribers to share “Public Display Mode” reports with less detailed data.
  • Pro plan users can also export report data as a CSV file for use in their internal reports.

*Reports are static, meaning their start and end dates/times cannot be changed, however reports with an end date in the future will continue to fill in data until the end date/time is reached

About Ciaran Blumenfeld

Ciaran Blumenfeld is a serial entrepreneur with a pedigree in marketing & advertising. She's one of the original co-founders of Hashtracking. She enjoys a strong, engaged personal social media presence with footholds in the parenting, lifestyle and travel markets. As a marketer Ciaran can be found overseeing multi-platform digital campaigns from strategy to execution. This is when her geek side shows.

, , , , ,

Comments are closed.