How To Recap Your Twitter Chat or Party with Hashtracking

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It’s the day after your Twitter chat or party and you’re still glowing with the buzz. Your event was a success. Congratulations!  Meaningful engagement happened, insightful links were shared and witty tweets were re-tweeted.  Now what?

Blink, and it’s gone. 

Twitter is an ever flowing stream. It’s easy for valuable content, connections and good feelings to get washed away in the hours and days following the event.  This is a shame when a meaningful conversation has occurred. It’s frustrating for a lot of people and brands and a reason why some people question the value of hosting Twitter chats and parties at all. They can feel like a flash in the pan.

Fortunately there are a few simple steps you can take to preserve your event content and share it with your audience in a recap. Rather than let it get washed away, you can turn your chat or twitter party into a source of valuable evergreen content.

The bonus is that by sharing this content on another platform, you not only preserve but broaden your reach far beyond that of the original Twitter audience.

So let’s get started.

What to Share:

Recap posts are just what they sound like. Recaps sum up the event and provide “highlights” of the discussion. If you were not able to participate in the event, the Recap can quickly bring you up to speed. Recaps are also a good introduction to an ongoing event, inviting new audiences to participate in the hashtag in future weeks.

Visuals are very important for Recaps which are often quickly scanned – so be sure to provide images and infographics!

Where to Share:

Recaps can be shared on a company blog, website or social media page, or a combination. Depending on the level of detail you wish to share, you may choose one venue over another.

 How to Share:

Hashtracking provides a number of tools that are perfect for recaps – both on your own blog or via assorted social media channels.

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  • Display Mode Reports –  Quickly generate a transcript for your followers that allows them to read the tweets. These condensed reports have only topline data – number of tweets and timeline deliveries, and the actual transcript. When you create a display mode report, a unique URL is generated for the report. It’s a safe easy way to share the complete conversation, after the fact.

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  • Hashtracks:  Hashtracks allow you to pick and choose the data you share, and provide you with images to illustrate your recap with. These infographics can be downloaded as a graphic file, or embedded directly on a blog or site. They can also be shared via social media with a unique URL.  Choose from images showing Buzzwords, Hashtag Velocity, Peak Hours, Top Links and more to add color, flavor and vital information to your Recaps.

Have you written a chat recap using Hashtracking reports or Hashtracks? Be sure to tweet us @Hashtracking so we can spread the word about your Recap!

 

About Ciaran Blumenfeld

Ciaran Blumenfeld is a serial entrepreneur with a pedigree in marketing & advertising. She's one of the original co-founders of Hashtracking. She enjoys a strong, engaged personal social media presence with footholds in the parenting, lifestyle and travel markets. As a marketer Ciaran can be found overseeing multi-platform digital campaigns from strategy to execution. This is when her geek side shows.

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