How Live Streaming Walls Increase Event Engagement and ROI

How Live Streaming Walls Increase Event Engagement and ROI

Almost every event you will plan to attend will have a hashtag attached to it, along with requests to tweet and post with that hashtag and tag specific users. If it seems like everyone’s doing it, it’s because they are.

Social media posting is an accepted part of the live experience for sporting events, … Read More

Short Term vs Long Term Hashtag Use

Short Term vs Long Term Hashtag Use

Hashtags are all created equal in terms of digital utility. But some hashtags are built for use in the long term, while others are created with the intent of tracking a specific event. It’s important to consider timeframe in relation to your goals and your audience when creating and tracking hashtags.

When to Create a … Read More

How Color and Image Expectations Affect Instagram Engagement

How Color and Image Expectations Affect Instagram Engagement

If someone told you to close your eyes and picture a photo hashtagged with #Winter – what color would it be? Now picture #Summer.

Does any type of image, or color in particular stand out?

Skin, Sand and Sky – The Colors of Summer on Instagram

Between June 16th and July 16th of 2015 … Read More

11 Ways Conferences Use Hashtags

11 Ways Conferences Use Hashtags

Have you attended or held a conference lately? Did you use a hashtag? Hashtags help organizers and attendees sift and filter conference related messages on Twitter. They enhance communication, increase buzz and offer unique marketing opportunities. There are a number of specific ways that conference organizers (and attendees) use hashtags. These include:

General Marketing – … Read More

Hang Onto Your Hashtags! Here’s Why Hashtags Still Work

Hang Onto Your Hashtags! Here's Why Hashtags Still Work

You only get so much space and attention in a social message. Every character counts. It’s frequently necessary to take stock and you may be asking, “Do Hashtags Still Work?”

As our options to track and monetize our social messages become more diverse (stickers, emoji, etc), it makes sense to question whether our old … Read More

How Hashtags Help Posts Get Seen in the New Instagram Feed

How Hashtags Help Posts Get Seen in the New Instagram Feed

The new Instagram feed relies on image popularity, not the traditional chronological timeline. For many users, this change is throwing off their game entirely. This format is similar to Facebook, and relies on an algorithm that rewards popular content. Before you post in vain again, take the time for a re-think, and to adjust … Read More

Infographic: Top Winter Storm Hashtags for the Jonas Blizzard

Infographic: Top Winter Storm Hashtags for the Jonas Blizzard

The minute the snowflakes start falling, the tweets start fluttering in. We’ve been watching Winter Storm #Jonas hashtags all weekend and thought we’d share this fun infographic of the most popular/ top winter storm hashtags in use between the 4pm PST on January 22nd and 4pm PST on the 24th, 2016.

Top winter storm … Read More

Hot Hashtags of 2015 & Hashtag Predictions for 2016

Hot Hashtags of 2015 & Hashtag Predictions for 2016

2014 was the year that hashtags found their way into the dictionary, and 2015 saw multiple world’s records broken for hashtag use, which means that 2016 will have to work hard to top those headlines.

News agencies and social platforms have been busy sharing their … Read More

Graduation Trendspotting via Hashtag Analysis

Graduation Trendspotting via Hashtag Analysis

All over the world this week, hundreds of thousands of people are receiving certificates, degrees and diplomas. It’s #graduation season and proud new graduates and their families are sharing up a storm. At last check, Hashtracking logged over 69,000 images shared with the hashtag #Graduation2015 – a number that is sure to continue … Read More

Hashtracking Hashtag Tracking Terms: Analytics and Reports

Hashtracking Hashtag Tracking Terms: Analytics and Reports

Hashtracking uses two terms to describe your data once you are following a hashtag: Analytics and Reports. It’s important to understand the difference between these two.

Analytics:

With Hashtracking, you follow a hashtag, collecting every tweet or post as it happens. Once you are following a hashtag, and it is collecting data, you are … Read More