The Hashtag Machine: Past, Present, and Future

The Hashtag Machine: Past, Present, and Future

Congratulations. You’ve just finished a killer social media campaign. Your director of marketing is patting you on the back, his firm black hair brushing gently against his well manicured hands as he breaths of sigh of relief. The CMO will be happy with the performance of his department. There was tons of interaction … Read More

March Madness and Your Brand or #insertbrandnamehereMadness

March Madness and Your Brand or #insertbrandnamehereMadness

Another major sporting event is about to kick off, so no doubt brands are stacking the papers (proverbially) in their latest marketing campaigns surrounding March Madness. If you aren’t a sports fan, then you might just know the term and not the sport. The sport is college basketball and if you are a … Read More

Super Bowl Hashtag Analysis: Winners and Losers

Super Bowl Hashtag Analysis: Winners and Losers

So how did Super Bowl hashtags do in the final analysis? Who were the big winners? We took a look at the Hashtracking Super Tag Leaderboard for more insight into how the day played out for top dollar advertisers.

Big Brand Advertising and the Super Bowl have been inseparable for decades. But in the … Read More

Hashtags & TV

Hashtags & TV

Glee Twitter page

Have you ever sat and watched a TV show and wished, “if only I could share this moment with my friends?” Well now you can, even if they’re not in the same room with you, on Twitter, by using a Hashtag.

Everyone from established groups to ordinary Twitter users are using Hashtags to find communities … Read More

What Is a Hashtag?

What Is a Hashtag?

If you’re new to the Twitter world, or even if you’re not, you may be wondering, “Just what is a hashtag?” The term hashtag may imply a complex meaning, but the answer is actually very simple. A hashtag is just a word or group of words with the # (pound sign) in front of it … Read More