How Color and Image Expectations Affect Instagram Engagement

How Color and Image Expectations Affect Instagram Engagement

If someone told you to close your eyes and picture a photo hashtagged with #Winter – what color would it be? Now picture #Summer.

Does any type of image, or color in particular stand out?

Skin, Sand and Sky – The Colors of Summer on Instagram

Between June 16th and July 16th of 2015 … Read More

Crowdsourcing Instagram: How to Use Multiple Contributors to Grow Your Account

Crowdsourcing Instagram: How to Use Multiple Contributors to Grow Your Account

Last week National Geographic shared one of the ways they have grown their wildly successful Instagram account, almost overnight: Multiple contributors. The account recently surpassed a billion likes and continues to grow in popularity. For sure the excellent photo quality has something to do with that. But one other factor – group contribution, is … Read More

How Hashtags Help Posts Get Seen in the New Instagram Feed

How Hashtags Help Posts Get Seen in the New Instagram Feed

The new Instagram feed relies on image popularity, not the traditional chronological timeline. For many users, this change is throwing off their game entirely. This format is similar to Facebook, and relies on an algorithm that rewards popular content. Before you post in vain again, take the time for a re-think, and to adjust … Read More

Why Instagram is Important for Businesses

Why Instagram is Important for Businesses

Is your business on Instagram? For many businesses the obvious answer is yes. But many others still hesitate – afraid of one more platform to learn about and manage. If you offer a product or service, maintain a storefront, or have knowledge, advice or offers to share with your customers, it’s probably worth it. … Read More

Graduation Trendspotting via Hashtag Analysis

Graduation Trendspotting via Hashtag Analysis

All over the world this week, hundreds of thousands of people are receiving certificates, degrees and diplomas. It’s #graduation season and proud new graduates and their families are sharing up a storm. At last check, Hashtracking logged over 69,000 images shared with the hashtag #Graduation2015 – a number that is sure to continue … Read More