Using Hashtags on Pinterest

Screen Shot 2013-07-29 at 2.06.08 PM Hashtags are everywhere! #Twitter, #Instagram, #Flickr, #GooglePlus, #Facebook, and yes even on #Pinterest.

But Search on Pinterest does not support hashtags.

So what does this mean? You can still use hashtags on Pinterest – but do not use them as your only way to measure awareness, sentiment, analytics, or contest entries.

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First search and see how the Hashtag is being used:

Do you want your brand or product to show up with other images that are currently using that hashtag?

Make the Hashtag unique: 

Unique hashtags will populate a relevant gallery. Be creative and make it easy to remember. See how The Voice used #TeamAdam.

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If you hashtag #coffee, you will notice that you will populate a gallery with coffee but most of the images only have the word coffee in the Pin description but only a few have the #. This keyword is too generic.

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Use Hashtags in Descriptions:

Hashtags are ONLY clickable in Pin descriptions – hashtags are not active in profile descriptions, board names, or board descriptions.

  • Do not over use hashtags or it looks spammy
  • Use hashtags to identify your community: See the words they are using with your brand, the lifestyle associated with your brand, and what other brands/products they connect with you

Bonus tip:

  • Use hashtags across multiple social channels to create more awareness
  • Target is using the hashtag #SummerUp on Pinterest, Facebook, Twitter, Vine and Instagram

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Have you seen other “Pinning” ways to use hashtags on Pinterest? Leave a comment below! 

About Guest Poster Kelly:

Kelly Lieberman is a social media manager and consultant. Kelly has been a featured speaker about Pinterest to various organizations including Digital Atlanta, Cox Media Group, and the American Marketing Association.

Kelly is the founder and host of Pinterest Chat#PinChat, a weekly Twitter chat (#Pinchat Wednesdays at
9PM ET) to discuss best practices, tools, new uses, highlight brand usage, personal/professional use for


About Ciaran Blumenfeld

Ciaran Blumenfeld is a serial entrepreneur with a pedigree in marketing & advertising. She's one of the original co-founders of Hashtracking. She enjoys a strong, engaged personal social media presence with footholds in the parenting, lifestyle and travel markets. As a marketer Ciaran can be found overseeing multi-platform digital campaigns from strategy to execution. This is when her geek side shows.

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