When Hashtags Collide: #TCA14

Twice a year, for the past 20 years at least, the TV networks trot out all their wares for the Television Critics Association, and the critics have at them. Stars, producers and network execs all come before this group of what was once a Print Empire to get some much-needed “ink” about their shows. I am fond of calling this the greatest boondoggle in history, but that is another story.

Reluctant though they were, the Television Critics have come to embrace Twitter as a medium during these marathon press conferences, also known as Press Tour,  and they’ve even figured out how to use a hashtag.

During the annual Winter Press Tour, held each January at the Langham Hotel in Pasadena, this is not a problem. Because no one else is using it.

But cut to the Summer Press Tour, held at the Beverly Hilton each year, and now the conflict arises. #TCA also stands for Teen Choice Awards, you see, and they’re in heavy voting mode coincidentally at the very same time.

Imagine, if you will, a 13-year-old girl, using Twitter to express her profound love of Ariana Grande and her deep desire for you to vote vote vote vote for her, puhleeeeze #TCA14.Ariana Grande tweet #TCA14

 

Now picture in your mind’s eye a middle-aged, former newspaper guy, now a blogger not by choice, who’s had to learn to use Twitter or have his career unceremoniously ended before his eyes, trying to tweet about PBS’ newest bio pic about NYC Mayor Ed Koch or a documentary about vaccines and the inventor of the polio vaccine, Jonas Salk – with the same hashtag – #TCA14.

Let that sink in for a moment.

Koch tweet Jonas Salk tweet

The teenagers usually throw the first punch and the Critics will throw back, but the teenagers are just so upset about it, it’s hilarious. “Get off our hashtag!”

What other Hashtag Conflicts do you know about? Let us know in the comments below.

Sarah Auerswald is the co-Founder of MomsLA.com and she loves hashtags.

About Ciaran Blumenfeld

Ciaran Blumenfeld is a serial entrepreneur with a pedigree in marketing & advertising. She's one of the original co-founders of Hashtracking. She enjoys a strong, engaged personal social media presence with footholds in the parenting, lifestyle and travel markets. As a marketer Ciaran can be found overseeing multi-platform digital campaigns from strategy to execution. This is when her geek side shows.

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