3 Most CommonTwitter Hashtag Mistakes

3 Most CommonTwitter Hashtag Mistakes


Are you sabotaging your Hashtag? If you tweet like most users, there’s a pretty good chance that you aren’t getting the best mileage out of your hashtagged tweets. Three extremely common hashtag mistakes are responsible for thousands of lost hashtag impressions every day. It’s easy to avoid them, but most marketers aren’t even aware that they’ve done something wrong. Here’s how to avoid leaving precious impressions on the table. Don’t let these habits crush your next campaign.

Mistake #1: Putting your Hashtag at the End of the Tweet

Placing the hashtag at the end of the tweet has become standard practice for many and this custom is reinforced by many Twitter chat platforms that automatically add hashtags to the end of your tweet for you. As convenient as this is, it results in your marketing efforts getting lopped off, just when they start getting good and getting some traction. When people retweet your message, their info is added to the beginning of the tweet. Two or three RT’s down the chain and it’s off with your hashtag’s head! The tweet may go on, but your hashtag won’t get in on any of the action.

Better: Try to incorporate the Hashtag into the tweet in an organic fashion, earlier on rather than saving it for an afterthought at the end. If you must keep it at the end, keep the tweet super short.

Mistake #2: Starting your Tweet with an @Message

When you start a tweet with the @ symbol, the message only goes to the people who are following BOTH you and the recipient. Yep, that’s right. So even if you both have a million followers, it’s only going to the five followers you have in common. Just the ones who follow both of you. So instead of reaching 2 million people, your hashtag hit five folks. Disappointing!

Better: The work around for this is to put in a word or two before the the @ symbol. Try adding “Hey” or LOL or even a period before the @ symbol at the start of your tweet. As long as the tweet doesn’t begine with the @mention, it still goes to your entire list of followers.

Mistake #3: “Old School” retweeting a message without shortening it first.

This is essentially the same mistake as #1. When you RT a tweet, your info gets added to the beginning and the hashtag gets pushed further to the end.

Better: Best to shorten and edit the message to preserve your hashtag if impressions are important to you.

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